Inside Dubai’s Plan to Become a Global Capital of Creators
Introduction: A New Digital Gold Rush The global economy is undergoing a profound transformation. What was once considered a niche activity—creating content online—has evolved into a multi-billion-dollar industry shaping culture, commerce, and careers worldwide. From YouTubers and podcasters to TikTok influencers and newsletter writers, creators are no longer just entertainers; they are entrepreneurs building scalable, global businesses. As this shift accelerates, cities are beginning to compete for the attention—and residency—of










