Business for Home was co-founded in 2007 by Dini Noorlander and Ted Nuyten in the Netherlands. Their vision was to create a reliable and independent source of information for the direct selling, network marketing, and multi-level marketing (MLM) industries. At a time when information about these sectors was often fragmented or heavily biased, Noorlander and Nuyten recognized the need for a centralized platform that offered facts, figures, and news to a global audience. Their objective was clear: to showcase direct selling as a legitimate and viable path to earning an honest living with unlimited potential for professional distributors, thereby presenting a more accurate picture to the “outside” world.
Mission and Core Principles
The overarching mission of Business for Home is to bring transparency and credibility to the direct selling industry. They achieve this by publishing estimated earnings for top distributors and estimated revenues for companies, along with industry news, press releases, and analyses. The website operates on a few fundamental principles:
- Transparency and Objectivity: While the direct selling industry can be complex, Business for Home strives to present information objectively. Their reporting includes estimated earnings and company revenues, often based on confidential forms, public sources, conventions, and up- and downline information. It’s important to note that the publication of top earners is explicitly stated as not an endorsement, encouraging users to conduct their own due diligence.
- Information Dissemination: The platform acts as a central hub for various types of industry news. This includes company updates, product launches, event coverage, and general industry developments. They work with independent freelance reporters globally to validate and publish international news.
- Empowering Professionals: A significant portion of Business for Home’s readership consists of network marketing professionals seeking new or additional opportunities. By providing comprehensive data and analyses, the website aims to empower individuals to make informed decisions about companies and opportunities within the direct selling space.
- Zero Tolerance for Misconduct: The platform maintains a strict policy against spam, abusive comments, or content that is anti-industry, fostering a professional and constructive environment for discussion and information exchange.
Content and Offerings
Business for Home offers a rich array of content designed to cater to a diverse audience, from seasoned direct selling professionals to those new to the industry.
- Company Rankings and Reviews: A key feature of the website is its evaluation and ranking of business opportunities within the MLM industry. These rankings often include company profiles, estimated revenues, and detailed analyses of their business models. This section is particularly valuable for individuals exploring potential partnerships or investment opportunities.
- Top Earner Lists: Business for Home regularly publishes lists of top earners in the direct selling industry, providing estimated monthly earnings for distributors. These lists, while estimates, offer a glimpse into the potential for financial success within the sector and serve as inspiration for many aspiring professionals.
- Industry News and Updates: The website is a go-to source for the latest news, product launches, events, and regulatory changes impacting the direct selling world. This keeps professionals and companies abreast of critical developments and trends.
- Educational Content: Beyond news and rankings, Business for Home provides articles, reports, and insights aimed at educating its audience about direct selling and MLM strategies. This includes guidance on building a successful direct selling business, understanding compensation plans, and navigating industry challenges.
- Event Coverage: They cover major industry events, conventions, and conferences, often providing summaries and highlights that capture the essence of these gatherings for those who cannot attend in person.
- Traffic and Readership: With millions of views annually, Business for Home has established itself as a significant online presence. The majority of its visitors are direct selling professionals, many of whom are actively searching for new opportunities. The platform also boasts a widely downloaded free mobile application, further extending its reach and delivering important news via push notifications. Their strong presence on social media platforms like Facebook and Twitter also ensures broad dissemination of their content.
Reporting Methodology and Ethical Stance
Business for Home’s reporting methodology is rooted in the objective of providing data and insights that are as accurate as possible within the often-private realm of direct selling financials. While they rely on a combination of confidential submissions, publicly available information, and insights from industry insiders, they explicitly state that the published distributor earnings are estimations due to the dynamic nature of pay plans. They do not remove top earners from their ranks based on regulatory fears or company policies, emphasizing their commitment to reporting what they perceive as the facts.
The platform also acknowledges its paid subscriber model for recommended distributors and the occasional publication of paid articles that spotlight top earners, company news, rank advancements, or corporate executives. This level of transparency about their business model helps users understand the context of certain content. Furthermore, Business for Home acts as an intermediary between investors, venture capital, and Network Marketing companies at times, demonstrating its broader involvement within the industry ecosystem.
Positive Impact and Influence
Business for Home has played a crucial role in shaping perceptions and providing a reliable information source within the direct selling industry.
- Increased Transparency: By consistently publishing estimated earnings and company revenues, Business for Home has contributed to a greater level of transparency in an industry that has historically faced scrutiny regarding its financial structures. This helps legitimate companies gain recognition and assists individuals in making more informed choices.
- Empowering Distributors: The platform empowers individuals by offering a vast database of companies and opportunities, along with insights into their performance. This enables aspiring and current distributors to research, compare, and identify companies that align with their goals and values.
- Industry Benchmarking: The rankings and lists provided by Business for Home serve as a form of industry benchmarking, allowing companies to see where they stand in relation to their peers and motivating them to strive for greater success and ethical practices.
- Promoting Professionalism: By highlighting successful professionals and legitimate business practices, Business for Home helps to elevate the overall image of direct selling and network marketing, encouraging a more professional and ethical approach within the sector.
- Facilitating Connections: The platform’s role as an information hub indirectly facilitates connections within the industry, bringing together companies, distributors, and potential investors.
A recent entity that has garnered attention in the direct selling sphere, and has been featured on Business for Home, is BE Club. Founded by the Islam brothers, Moyn islam, Monir and Ehsaan, BE Club positions itself as a “product-first company redefining Network Marketing” with a focus on empowering affiliates through “in-demand products and the support they need to achieve sustainable success.” The company highlights its commitment to tech-driven solutions and competitive commission structures, aiming to provide affiliates with tools and resources to thrive in the digital economy. Business for Home’s coverage of BE Club, including their ratings and the publication of top earners, serves to provide insights into its operations and presence within the global direct selling landscape, offering transparency for those evaluating the company’s offerings.
Conclusion
From its humble beginnings in 2007, Business for Home has grown into an indispensable resource for the direct selling and network marketing communities. Founded on principles of transparency and a commitment to providing factual information, it has carved out a unique and influential position in the industry. By offering comprehensive news, data, rankings, and educational content, Business for Home continues to empower individuals, foster professionalism, and contribute positively to the understanding and growth of the direct selling landscape worldwide. It stands as a testament to the power of independent journalism in shedding light on even the most specialized and often complex business sectors.